Where deals slip
Where buyer inquiries get stuck
From first search to signed deal, here's where buyers slip away.
The right buyers can't find you
Buyers compare builders on marketplaces and search. If your homes aren't there, those buyers never reach you.
Your team sorts leads by hand
Reps spend time checking who has land, who can pay, and who is in your delivery area.
Leads sit too long
A buyer's note can get buried in your inbox while another builder replies first.
It's hard to tell what led to a sale
You can see clicks and signed deals, but which ad or page brought the buyer in?
How we fix it
How our inboudnd sales engine fixes each one
A custom operational layer built directly into Webflow and Google Workspace.
01 · Get found
Your site and ModelTown, connected
Webflow + ModelTown
We build or redesign your website and connect it to ModelTown, so buyers shopping for prefab and tiny homes can find your models. Every form records where the buyer came from.
02 · Sort
AI grades every inquiry
Apps Script + Gemini
Each inquiry is scored on land, budget and timing, so your team knows who to contact first.
03 · Reply
Reply fast with tools you already have
Google Sheets + Gmail + Twilio
Each inquiry is logged in a Google Sheet. Your rep gets a text alert and a drafted Gmail reply in under 60 seconds. No new CRM to learn.
04 · Trace
Trace every sale
GA4 + Search Console + Looker Studio
Signed deals link back to the campaigns, referrals and pages that brought the buyer in. A daily test lead catches silent form failures within 24 hours.
01 · Get found
Your site and ModelTown, connected
Buyers find your homes on your site and the marketplace.
Built with
- Webflow
ModelTown
02 · Sort
AI grades every inquiry
Know which buyers to call first.
Built with
- Gemini
- Apps Script
03 · Reply
Reply fast with tools you already have
Alert, Sheets log and Gmail draft in under 60 seconds. No new CRM.
Built with
- Sheets
- Gmail
- SMS alerts
04 · Trace
Trace every sale
Each signed deal links back to the ad or page that won it.
Built with
- Analytics
- Search Console
See what your sales system could look like.
Field-tested deployment
Built on the Front Lines: ModelTown.com
We don't sell theoretical playbooks. We helped engineer and deploy this exact operational stack for ModelTown, a nationwide marketplace connecting modular, prefab and tiny-home buyers with qualified builders.
< 60s
Average lead triage and rep notification time
100%
Inbound lead attribution to campaigns and landing pages
$0
Additional third-party CRM licensing fees
Typical investment
One system that grows with you
Every service below is available from day one. Most clients start on the left and add more as their sales system matures.
Starting From
$450 / month
- 1
Start here
Reliable lead capture
- Webflow site, hosting, SSL and uptime
- Website inquiries logged in Google Sheets
- Daily test lead to catch form failures
- Monthly Search Console and GA4 health brief
- 24-hour fix on form routing issues
- 2
Then add
Faster follow-up
- Gemini AI lead grading (A, B, C)
- SMS rep alerts and Gmail reply drafts
- Campaign and landing page attribution
- Google review requests after handover
- Bi-weekly SEO rank monitoring
- 2 hours a month of conversion tweaks
- 3
As you grow
Deeper automation
- A new automation each quarter, like PDF proposals
- 4-hour priority fix for critical issues
- Looker Studio revenue dashboard
- Monthly 45-minute pipeline strategy review
We'll recommend where to start based on your inquiry volume and current tools.
Why go2CMO
We’re embedded in the prefab home ecosystem.
Discover
The marketplace where prefab buyers shop.
Sell
Sales systems built for more home sales.
Deliver
Transport + setup intelligence.
Find your starting point
