Buyer pipeline for modular, prefab & tiny-home builders
Turn website inquiries into qualified home buyers.
We build and run the home buyer pipeline for prefab, modular, and tiny-home builders. Lead qualification, automated follow-up, and ongoing marketplace exposure to active home buyers.
Website inquiry
A buyer gets in touch
Buyer qualification
Land · Budget · Timeline
Automated follow-up
Keep the conversation moving
Qualified home buyer
For your sales team
From the team behind ModelTown
From the team that built ModelTown, the marketplace connecting prefab and tiny-home buyers with builders across the US and Canada.
Learn about ModelTown →Who it’s for
Built for homebuilders selling directly to buyers.
go2CMO is designed for prefab, modular, and tiny-home builders that rely on digital inquiries to generate sales and need a better way to qualify, follow up with, and convert serious home buyers.
Prefab Homes
Direct-to-buyer builders
Modular Homes
Direct-to-buyer builders
Tiny Homes
Direct-to-buyer builders
Best fit if
- Generate buyer inquiries online
- Need stronger lead qualification
- Need consistent follow-up
- Deliver 15 or more homes a year
- Have someone who calls home buyers back
- Want ongoing buyer exposure
How it works
Our system turns home buyer interest into qualified leads.
Your website, CRM, and marketing automation in one home buyer pipeline, with ModelTown marketplace exposure included at no extra cost.
Capture home buyer interest
Home buyers find you through Google, Facebook, ModelTown, and other channels and submit an inquiry on your website or directly from ModelTown.
Qualify every inquiry
Inquiries flow into your CRM, where we capture the right details (land, budget, timeline, and more) to identify serious home buyers.
Automate follow-up
Our system follows up automatically across email and SMS to keep the conversation moving.
Deliver qualified home buyers
You get qualified home buyers ready for your sales team, so they can focus on closing.
- Paid channel
Search ads and organic traffic
- Paid channel
Social ads and organic traffic
- IncludedMarketplace
Featured listing for your homes
Your Website
Capture home buyer interest with a modern, conversion-focused site.
Your CRM
All inquiries in one place. We qualify every lead by land, budget, timeline, and other key details.
Includes direct ModelTown inquiries
Marketing Automation
Automatic, personalized follow-up across email and SMS.
Qualified home buyer
For your sales team
Most builder websites collect interest. Few qualify it.
How many of last quarter's inquiries already had land?
How long did each one wait for a reply?
How many got a third follow-up?
If you don't know, your website isn't doing its job.
One system from first click to first call.
Qualify
Every inquiry answers land, budget, financing, timeline, and delivery location before it reaches your sales team.
Follow up
An instant reply, then automated follow-up matched to where each buyer is, until your team takes the call.
Measure
One monthly number: qualified buyers, and what each one cost.
Why go2CMO
We built the marketplace where prefab buyers shop.
Buyers sent to you.
Your models get a free ModelTown listing, and every inquiry routes straight into your CRM alongside your website leads.
Fully delivered price explained.
Through our data partnership with PrefabPath, your site can show a delivery cost range by ZIP. Buyers ask that early, and most builder sites dodge it.
Follow-up built on real buyer behavior.
Building ModelTown taught us what buyers search for, what they ask, and where they drop off, and we build that into your forms and follow-up.
Where prefab buyers shop
Transport + setup intelligence
End-to-end home buyer lead gen and sales pipeline system
Buyers routed to you
Delivered-cost answers
Qualification built on real buyer questions
A monthly benchmark against the industry
See where your website is losing buyers.
Send us your URL. Within two business days you get a scored review of your site and a short video walking through the three biggest leaks. Free, no call required.
Get your free site scorecard