What we sell
The Builder Pipeline
A website, qualification flow, and follow-up system for modular, prefab, and tiny-home builders, set up in about six weeks and run every month after.
What you get at launch
- A Webflow site built on our builder framework: model and floorplan pages, “starting at” pricing, delivery-area map, and an all-in cost explainer (home, foundation, delivery, site work).
- A qualification flow that asks every buyer about land, budget, financing, timeline, and delivery location, then scores and routes them in HubSpot.
- Automated follow-up: an instant reply plus a six-step sequence matched to each buyer’s stage.
- Up to 12 model pages, 15 core pages, and 6 buyer-question articles.
- Analytics, call tracking, Search Console, and a Google Business Profile for your show lot.
- Migration of your existing site, up to 40 pages, with redirects so you keep your search history.
What the monthly fee pays for
- A qualified-lead report and a 30-minute review every month: inquiries, % qualified, response time, booked calls, cost per qualified buyer.
- Two new buyer-question articles or landing pages a month.
- One conversion test a month.
- Model, pricing, and inventory updates (up to 6 requests a month).
- Keeping forms, routing, and automation working.
- Benchmarks against the other builders we work with, anonymized.
Not included: brand identity, 3D configurators, dealer portals, deposits or e-commerce, paid ads, social media, photo and video production.
How it works
Step 1 · 2 business days
Free site scorecard
Your site scored on 10 points, plus a video on your three biggest leaks.
Step 2 · 10 business days
Lead Leak Diagnostic
A paid audit of your inquiries and follow-up. $1,500, credited to setup.
Step 3 · about 6 weeks
Build
Site, qualification flow, CRM routing, and follow-up, built and tested.
Step 4 · monthly
Run and improve
Monthly report, new content, one conversion test, and upkeep.
Done means
- Live on your Webflow plan and your domain.
- Every form tested end-to-end into HubSpot.
- Lead scoring and follow-up running.
- Tracking verified with test conversions.
- Old URLs redirected, no broken links.
- Your team trained in a recorded 45-minute session.
- A baseline report delivered.
Pricing
Setup from $7,500
Monthly from $1,500
Six-month minimum, then month to month. Lead Leak Diagnostic $1,500, credited to setup. You pay Webflow, HubSpot, and call tracking directly, so you own every account.
Questions builders ask
Why Webflow?
Your team can update models, prices, and photos without a developer, and it’s fast and secure.
Why HubSpot?
Forms, scoring, follow-up, and your sales pipeline in one place. If you’re on another CRM, we send leads into it.
Do I own it?
Yes. The site, CRM, analytics, and domain are in your name. We hold collaborator access.
You run ModelTown. Is that a conflict?
No. ModelTown sends buyers to builders; we make sure your site converts them. Your data never feeds ModelTown. Read our policy.
Do you do ads or social?
No. We fix what happens after someone finds you.
How many revisions?
One round on site structure and qualification questions, two on the homepage design, and two on copy per page. After launch, changes come out of your monthly requests.
Start with a free scorecard.
Send us your URL. Within two business days you get a scored review and a short video on your three biggest leaks.
Get your free site scorecard