For existing builders + manufacturers
Turn your existing sales process into a system.
Connect your website, lead capture, buyer qualification, CRM, follow-up, analytics, and sales process into one operating system, then extend your reach through ModelTown.
Separate pieces
- Website
- Forms
- CRM
- Email tools
- Spreadsheets
- Ads
One connected system
- Website + lead capture
- Buyer qualification
- CRM + automation
- Sales process + analytics
The problem
More tools don't automatically create a better pipeline.
Most established builders already have pieces of a sales system: a website, forms, a CRM, advertising, email tools, spreadsheets, or salespeople. The problem is that those pieces often operate independently. Most builders recognize a few of these:
- Home buyer inquiries come in through disconnected sources.
- Follow-up is inconsistent or delayed.
- Qualification is weak, so sales time goes to the wrong conversations.
- There's little visibility into where opportunities originate.
- Website traffic doesn't turn into sales conversations.
- Demand depends on a small number of channels.
The system
One connected system behind your sales process.
These aren't separate services. They're the parts of one Builder Pipeline, built to work together from first inquiry to sales conversation.
Website
Convert interest into inquiries.
Buyer qualification
Capture the information sales needs.
CRM
Create one source of truth for home buyer opportunities.
Automation
Keep follow-up moving consistently.
Analytics
See which channels and activities create opportunities.
Sales process
Give the team a defined path from inquiry to opportunity.
Plus a second demand source
ModelTown
Add another source of active home buyer demand. Inquiries from your free ModelTown listing enter the same pipeline as inquiries from your own site.
One pipeline. Two sources of buyer demand.
Your website isn't your only source of demand.
Inquiries from your own website and from ModelTown feed the same Builder Pipeline, where they're qualified, routed, and followed up before they reach your sales team.
Your website
Search, ads, referrals, and direct visits
ModelTown
Home buyers comparing prefab, modular, and tiny homes
Home buyer inquiries
Builder Pipeline
Capture · Qualify · Route · Follow up
Sales-ready opportunities
Is this a fit?
Built for builders that already have momentum, but need a better system behind it.
- An established manufacturer with an outdated or disconnected website and pipeline
- A builder generating leads but struggling with follow-up or visibility
- A manufacturer looking for an additional source of home buyer exposure
- A company replacing fragmented tools or processes
- A sales team that needs a more consistent home buyer journey
Still building your brand or preparing to launch? See the path for new builders.
Start a conversation
Let’s design the system behind your growth.
Tell us about your business, what you’re trying to accomplish, and where growth is getting stuck.
Plan Your Growth System